UMPC: Belinea s.book 1

Belinea announced its umpc s.book 1. Is this a real competitor to the ASUS EEE?
But its price is 800 Euros... (ok this is not fair, because you get 1GB RAM and a 80 GB HDD).
Really cool is the following thing:

Touch-Screen

Perhaps it has some built-in enhancements like the iPhone or iPod touch (look here)
It is amazing that this s.book 1 looks like the FIC CE260 (take a look at this blog entry).